marketing, advertising, public relations, and social content - on the web since 2002
creative muse

advertising, marketing and public relations

siebenthaler creative talent for quality social content

connect with us
share this page
events and happenings
powersports marketing news and views events and happenings
events and happenings
the role of social media in a business environment
events and happenings
from SEMA customs to offroad in the Sierras, Indy Expo to hot rods in Orlando

products

DESIGN portfolio

copywriting

advertising

public relations

graphic design

web development

photo imaging

POP | POS STRATEGY

direct maiL IDEAS

flickr | youtube

 

advertising marketing and public relations for tampa st. petersburg florida

verbal+visual

i write. i design. people look.
original content for today’s media

it started at the University of Florida. I was a late '60’s journalism student majoring in Public Relations who discovered a passion for photography that led to managing the photojournalism darkroom.

classic BSA ad for Lightening model

Classic 60’s appeal — flows from clean composition, cool head and crisp, smart copy of this great ad by an unknown agency for BSA Motorcycles – Western. (clik on image for more detail.)

To this day I haven’t seen much better. And it continues to inspire me to provide clear, concise marketing concepts to my clients.

Before desktop publishing replaced tradition and craft, print’s golden era meant memorable layouts that led with provocative headlines and arresting copy from legends like David Ogilivy and Leo Burnett.

I wanted to be just like them.

When I saw this ad for a BSA Thunderbolt, juxtaposing a sleek, pre-silicon model in the role of a crowbar-wielding setup mechanic, it fired my interest in the magic of marketing.

I swapped event coverage at nearby tracks like Daytona, Sebring, and Gainesville Raceway for a press pass and a few inches of bylined copy in the student paper’s motorsports column.

In the years since, digital media has dethroned print but not inspiration. I’ll hang on to that yellowing page as a reminder that no matter how clever the technology, without creative there is no message.

Drop me a line for a winning social media marketing strategy. content creation and management

member:
Publc Relations Society of America | Public Relations Assoc. of Louisiana

top | site map | home | contact | privacy | ©2002-2017 john siebenthaler