creative products
behance online
advertising
copywriting
public relations
graphic design
web development
photo imaging
POP | POS
video | youtube
direct mail
verbal + visual
i write. i design.
people talk.
it started at the University of Florida. I was a late '60’s journalism student writing an occasional motorsports column for the student paper and a PR major who discovered a passion for photography that led to a job managing the photojournalism lab.
I swapped event coverage at nearby tracks like Daytona, Sebring and Gainesville Raceway for a press pass and a few inches of bylined copy.
Classic 60’s appeal — flows from clean look, cool head and smart copy of this great ad by an unknown agency for BSA Motorcycles – Western. (clik on image for more detail.)
Here’s where I go when the muse stalls and the battery runs down.
Before desktop publishing replaced tradition and guilds, the golden era of print meant memorable layouts, provocative headlines and arresting copy from legends like David Ogilivy and Leo Burnett.
I wanted to be just like them.
When I saw this ad for a BSA Thunderbolt, juxtaposing a sleek, crowbar-wielding pre-silicon model in the part of setup mechanic, it fired my interest in the powerful role advertising plays in our culture.
Branding and positioning are perfectly demonstrated in this classic tribute to crisp copy and clean composition. To this day I haven’t seen much better, and a whole lot that’s vastly inferior both in concept and execution.
Digital media has dethroned print but not inspiration. I’ll hang on to that yellowing page as a reminder that no matter how clever the technology, without creative there is no message.
socially driven marketing success
member:
Publc Relations Society of America | Public Relations Assoc. of Louisiana