compelling graphic design

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main art for html eblast product press release (click to view)

effective graphic design is an investment that quickly defines a brand, product, or project by forming a clear, positive visual association. Design requirements are a professional appearance, consumer friendliness, and technical suitability for uses that range from web banner to web offset.

creative solutions to fit your marketing needs

 

my Berry Wardlaw Signature Series logo combines unique look with memorable tag

 

a distinctive logotype is essential for basic brand identity

 

visual brand management starts with a basic type and/or graphic structural element. I begin by reducing the preliminary sketch artwork to it’s simplest components before adding additional degrees of complexity for extended collateral use in web, print or other projects.

 

For Choppers Unlimited, the goal was to capture the motorcycle manufacturing company’s Nordic heritage. Thatin turn led to the use of a medieval Blackletter font for type that combined well with a stark graphic inspired by an imagined bladed weapon to represent the mechanical nature of the product. Gradient blends were used to convey the metallic aspect of the process, after determining that the design could stand alone as a one-color element.