Johnson Engineering
Maintaining the integrity of precision machined parts while at the same time enhancing them with a sense of interest and intrigue was the challenge for the transmission main gear shown.
To give it a dimensional effect not part of the original shot, the product needed to be separated from the background. The solution was to introduce “lighting” that reproduced the high key effect usually seen in portrait photography.
Along the way, shiny surfaces were enhanced, and the final result was a fifth gear that would otherwise been lost on the page.
concept,
copy, imaging by john siebenthaler
for more on photo manipulation contact siebenthaler creative
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