recent powersports and event columns

check out more in the archives here ad how tos, pr tips, marketing advice

put the power of POP to workPOP’s power to energize a brand and boost in-store retail sales has never been stronger. Take a look at one of our projects and find out how POP might be in your future.
for any kind of outdoor yard and garden activity, dr power's quickly becoming the brand to buy DR Power’s an emerging brand that hasn’t been around that long. Nonetheless, this consumer direct powerhouse is quickly establishing a powerful brand of outdoor accessories.
come along as we explore the 2008 dealer expoThe 2008 40th Annual Dealer Expo featured plenty of scooters, exciting new gear and a helmet lineup that came from the Sci-Fi channels prop department.
expo's changing and not always for the best Expo’s changing, and not always for the best. Here’s our review of what needs fixing.
classic rocker tom petty's still leading the heartbreakers The 2008 Superbowl featured Tom Petty and the Heartbreakers as halftime entertainment. In ’85 I shot stills when MTV covered his recovery from a broken hand.
form meets function in this blown coupe 2007 Performance Racing Industry filled Orlando’s Orange County Convention Center with the best new technology in the automotive aftermarket.
wipers would've helped to keep goggles free of ice2007 Cycle World Trek celebrates 33 years of motorized mayhem. This year Mother Nature plays a prank on some underclothed amateurs.

2006 Performance Racing Industry fills over 5 miles of aisles at the Orlando Convention Center with go-fast goodies of every description.

American KTM/Red Bull rider Chris Blais suffered a broken back and subsequent loss of feeling in his legs pre-running the Vegas to Reno desert race August 5. You can help.

how to Press releases and product publicity are the lifeblood of today’s publications. Here are a few tips on getting the most out of your communications efforts.

Victory's new Vision was a big show hit 2007 Dealernews Dealer Expo was largest ever, due to big increase in Asian marketeers who showed up in force with smaller displacement vehicles of every conceivable style.

sema's the aftermarket leader in all things automotiveSEMA 2006 was my first experience with the second largest trade event in the country. It’s huge, glamerous and very impressive.

case study focus on POP, public relations Point-Of-Purchase/PR How do you obtain maximum selling impact in only one square foot of retail floor space? Case study highlights our public relations and POP marketing solutions.

baggers got all the attention this year2007 Easyriders V-Twin Expo was a hot time in arctic conditions. Big news was the seismic shift from overdone chops to reborn bagger.

store exhibits from mild to wild at globalshop2007 Globalshop is devoted to the art and science of consumer motivation. This trade event attracted an audience of over 16,000 attendees and 900 exhibitors to the Las Vegas Venetian.

cycle world trek folder Trail riding in the fabulous Sierra National Forest as a Cycle World Trek guest. View past rides here.

dakar is the ultimate off-road event on the planet2006 Dakar stage highlights. The ultimate challenge for the world’s best endurance riders. Also clik the image at left for more background, team info, links.

case study of applicationsCase Study 12 (1999) 8-page capabilities brochure highlights work for Accurate Engineering; identity, branding, public relations and collateral. (PDF).

Media Guide powersports publication links; includes numerous titles relating to the powersports consumer and business markets.

HD FX Wiring Guide (PDF) My personal six-page “Wiring Made Easy Easier” ready to print wiring schematics booklet pops up now and then on various Harley related web sites. Indiana Biker had this to say...

“This is absolutely the best and easiest information to use I have found yet. If you do a lot of customizing on your bike, no matter how much chrome you put on the bike a set of frayed or dirty wires can take away from everything you have done, this manual will help you replace the wiring with no fuss.”