siebenthaler creative delivers innovative communicationsadvertising, marketing, public relations, point of purchase, collateral, print, web design, web content
2010
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events and happenings exploring social media's rise in popularity industry events and marketing solutions focusing on advertising and public relations a collection of five years of cycle world trek in the sierra nevadas

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 check out more swell content in the archives here ad how tos, pr tips, marketing advice
ted's montana grill is a great place to eat, especially if you apperciate bison Ted’s Montana Grill We're not restaurant reviewers, but we’re suckers for great marketing stories. American entrepreneur Ted Turner parlayed the endangered American bison into a comfort food eatery.
make sure your email's working for you Branding With Email We usually don’t think about what our email address says to recipients. We should. Cure the address blues with a personal domain name.
web 2.0 has transformed into the phenomonon known as social media We're continuously examining ways to leverage the web in an innovative way. From web 2.0 to the latest social media concepts get an idea of how it all goes down on our social media web page.
two of the more than 1,500 walkers who strolled by halloween weekend The 5th Annual 3-Day Walk for the Cure paraded around town Oct. 30-Nov.1, 2009. Here's a look at what this extraordinary event looked just beyond the back fence.
Continental Airlines failed their customers totally in this highlight reel meltdown of a dysfunctional passenger rights issue. Social media could have salvaged the public relations mess.
ever wonder what life was like before 24-7 web upkeep?Figuring out what social media means and how it relates to your personal and business life is looked at in our 24-7 white paper.
social and emerging media are up front in online marketing strategy twitter hatches, and the world learns about 140 characters – or less. Can it compete commercially? Oh boy yes indeed. Learn how business leverages twitter across time zones.
the typical dealer expo opening crush was missing but attendees had plenty of opportunity to sample the goodsThe 41st Dealer Expo showed off a sea of scooters in a shiny new Lucas Oil Stadium, proving you can make lemonade out of lemons.
performance racing's orlando trade show is a fabulous production Performance Racing Industry opened their 21st annual trade show in Orlando and despite an ailing economy the turnout was fantastic.
visiting thomasville, georgia's greensouth agricultural equipment supplier Greensouth Equipment is one of the country’s top three agricultural equipment dealers. They maintain high customer satisfaction ratings by taking care of basics.
beastmaster corey eastman welcomes initiates to the trek brotherhood Like swallows to Las Vegas, industry faithful once again flocked westward to the Sierras for the 34th annual round of Cycle World Trek.
put the power of POP to work POP’s power to energize a brand and boost in-store retail sales has never been stronger. Our two-part series details how POP might be in your future. (3-Piece Dealer Paks available.)
for any kind of outdoor yard and garden activity, dr power's quickly becoming the brand to buy DR Power’s an emerging brand that hasn’t been around that long. Nonetheless, this consumer direct powerhouse is quickly establishing a powerful brand of outdoor accessories.
come along as we explore the 2008 dealer expoThe 2008 40th Annual Dealer Expo featured plenty of scooters, exciting new gear and a helmet lineup that came from the Sci-Fi channels prop department.
expo's changing and not always for the best Expo’s changing, and not always for the best. Here’s our review of what needs fixing.
classic rocker tom petty's still leading the heartbreakers The 2008 Superbowl featured Tom Petty and the Heartbreakers as halftime entertainment. In ’85 I shot stills when MTV covered his recovery from a broken hand.
form meets function in this blown coupe 2007 Performance Racing Industry filled Orlando’s Orange County Convention Center with the best new technology in the automotive aftermarket.
wipers would've helped to keep goggles free of ice 2007 Cycle World Trek celebrates 33 years of motorized mayhem. This year Mother Nature plays a prank on some underclothed amateurs.

they don't get much prettier - gt40 on the dyno at performance racing's trade show in orlando 2006 Performance Racing Industry fills over 5 miles of aisles at the Orlando Convention Center with go-fast goodies of every description.

a short checklist of tips for effective public relations how to Press releases and product publicity are the lifeblood of today’s publications. Here are a few tips on getting the most out of your communications efforts.

Victory's new Vision was a big show hit 2007 Dealernews Dealer Expo was largest ever, due to big increase in Asian marketeers who showed up in force with smaller displacement vehicles of every conceivable style.

sema's the aftermarket leader in all things automotive SEMA 2006 was my first experience with the second largest trade event in the country. It’s huge, glamerous and very impressive.

case study focus on POP, public relations Point-Of-Purchase/PR How do you obtain maximum selling impact in only one square foot of retail floor space? Case study highlights our public relations and POP marketing solutions.

baggers got all the attention this year2007 Easyriders V-Twin Expo was a hot time in arctic conditions. Big news was the seismic shift from overdone chops to reborn bagger.

store exhibits from mild to wild at globalshop 2007 Globalshop is devoted to the art and science of consumer motivation. This trade event attracted an audience of over 16,000 attendees and 900 exhibitors to the Las Vegas Venetian.

cycle world trek folder Cycle World Trek’s legendary industry trail ride in the fabulous Sierra National Forest.

dakar is the ultimate off-road event on the planet2006 Dakar stage highlights. The ultimate challenge for the world’s best endurance riders. Also clik the image at left for more background, team info, links.

case study of applications Case Study 12 (1999) 8-page capabilities brochure highlights work for Accurate Engineering; identity, branding, public relations and collateral. (PDF).

HD FX Wiring Guide (PDF) My personal six-page “Wiring Made Easy Easier” ready to print wiring schematics booklet pops up now and then on various Harley related web sites. Indiana Biker had this to say...

“This is absolutely the best and easiest information to use I have found yet. If you do a lot of customizing on your bike, no matter how much chrome you put on the bike a set of frayed or dirty wires can take away from everything you have done, this manual will help you replace the wiring with no fuss.”
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