ASMP Images Quarterly — June 1988: Vol 1, Issue 1
november, 2011 | by John Siebenthaler
socially driven marketing success
Based on a successful design by Sacramento’s ADAC — the Art Directors and Artists Club — ASMP members contributed photography, I wrote copy, and local art directors were given free reign to make sense of it all.
purpose Bridge building between ASMP and members of the local professional creative community. AIGA and AAF art and creative directors, graphic designers and account execs were targeted to communicate the value of professional photographic content.
content chapter news and events, plus editorial, images and designer profile
design spec 11x17 trim, quarter fold, 2/2
credit This premier issue featured the exceptional design talents of Wendy Sherman, who used a Mac II, Adobe Photoshop, Macromedia Freehand and a Linotronic 300 scanner to create the first all digital document I’d ever worked with.
liner notes An unusual and beautifully effective 2/C metallic ink split fountain plus varnish run produced a 3/C effect. That and her column design and carryover graphic still impresses.
In the nascent days of the internet, causes, corporations and clubs communicated by list mailed newsletters. The Gulf of Mexico's 2010 BP disaster reminded me of my editorial comment written over 20 years earlier in observance of the Exxon Valdez' failure to navigate. The best you can say is that history repeats.
sea otters and corporate p.r. As anyone who hasn’t spent the last five years checking out singles bars in Tierra del Fuego knows, the Exxon Interstellar Corporation last March slimed the Pacific Northwest.
Most prudent people wouldn’t try to ship 10 million gallons of aptly named crude oil via a party boat, the S.S. Exxon “Minnow”. Nor would they put Gilligan in charge of steering, regardless of who wanted to go water-skiing.
Since parking their boat on the nearest reef and dumping a disgusting cargo of glop, not unlike the goo that oozes out of the sides of Polaroids, these have not been good times for Exxon.
Since the “spill” …as though this were a paper cup of Kool-Aid dropped by a rambunctious third-grader… Exxon has come out with a couple of whiny, self-serving apologies to the American people.
Their use of visuals, in one case a kind of Grandpa Walton sort happily pumping $1.25/gallon gas into what is believed to be a “full-service” customer’s tank, pales beside the forlorn images of oil-besotted otters vainly attempting to clean themselves.
There’s a lesson here. A timely picture of the result is still worth a thousand words of rebuttal.