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2010
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Over the years we’ve attended a number of events with an eye towards the marketing perspective. Here’s how we see things.

cycle world trek folder Cycle World Trek: the legendary industry trail ride in the fabulous Sierra National Forest. (collection)

the typical dealer expo opening crush was missing but attendees had plenty of opportunity to sample the goods The 2009 41st Dealer Expo showed off a sea of scooters in a shiny new Lucas Oil Stadium, proving you can make lemonade out of lemons.

performance racing's orlando trade show is a fabulous production Performance Racing Industry opened their 21st annual 2008 trade show in Orlando and despite an ailing economy the turnout was fantastic.

beastmaster corey eastman welcomes initiates to the trek brotherhood Like swallows to Las Vegas, industry faithful once again flocked to the Sierras for the 34th annual round of Cycle World Trek.

come along as we explore the 2008 dealer expo In 2008 the 40th Annual Dealer Expo featured plenty of scooters, exciting new gear and a helmet lineup that came from the Sci-Fi channels prop department.

expo's changing and not always for the best Expo’s changing, and not always for the best. Here’s our review of what needs fixing.

form meets function in this blown coupe 2007 Performance Racing Industry filled Orlando’s Orange County Convention Center with the best new technology in the automotive aftermarket.

wipers would've helped to keep goggles free of ice 2007 Cycle World Trek celebrates 33 years of motorized mayhem. This year Mother Nature plays a prank on some underclothed amateurs.

Victory's new Vision was a big show hit 2007 Dealernews Dealer Expo was largest ever, due to big increase in Asian marketeers who showed up in force with smaller displacement vehicles of every conceivable style.

store exhibits from mild to wild at globalshop 2007 Globalshop is devoted to the art and science of consumer motivation. This trade event attracted an audience of over 16,000 attendees and 900 exhibitors to the Las Vegas Venetian. For the first time visitors are free to video and photograph exhibits.

V-Twin Expo 2007 february, 2007 — Another near capacity show for the 7th year in a row. Vendors reflected movement towards more functionality as baggers and conversions seemed to attract significant attention.

they don't get much prettier - gt40 on the dyno at performance racing's trade show in orlando2006 Performance Racing Industry fills over 5 miles of aisles at the Orlando Convention Center with go-fast goodies of every description.

sema's the aftermarket leader in all things automotive SEMA 2006 was my first experience with the second largest trade event in the country. It’s huge, glamerous and very impressive.

Performance Racing Industry 2006 december, 2006 — This event highlights the hard core speed industry, catering to virtually every four-wheeled competition category from off-road and tractor pulling to closed course and oval track. (They were still enforcing a no photo rule then.)

Dealer Expo 2006 march, 2006 — The best in years, ’til my pix got clipped as I headed out for the airport. Unquantifiable, but it felt like the mojo was working overtime.

V-Twin Expo 2006 february, 2006 — A good show gets better. More booths, more exhibitors, more innovation – and a hint of a shifting market.

Cycle World Trek 2005 october, 2005 — The story’s still getting cooked, but check out my online comic to get a flavor of what the 31st annual event was all about. slide show

Dealer Expo 2005 february, 2005 — It’s trade show mania, and Indy Dealer Expo sported a host of new players while some old favorites went missing. Who’s new, who’s good, and why.

Cycle World Trek 2004 october, 2004 — A first ever dual sport trail ride, and what an introduction, courtesy of Cycle World’s 30th Annual Trek in the Sierra National Forest. slide show

V-Twin Expo 2004
february, 2004 — Cincinnati’s V-Twin Expo tests those who didn’t wear thermal underwear; we survive, and are stronger for the experience.

Dealer Expo 2003 march, 2003 — Indy Dealer Expo – it gripes me when ideas are good enough to steal but aren’t worth leaving anything in the poor box.

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