Search Marketing Improves With Animated Banner Ads
January, 2013 | by John Siebenthalercontent creation and management
GIFs dead? Not likely! Buzz these days says, “lack of click throughs” proves banners are dead. That’s like saying billboard advertising is toes up because drivers can’t high-five the sign during a drive-by.
Don’t believe it — it just proves that click throughs are measureable, not that the message – created to convey awareness – is useless. Clicks are an added dimension of value, not the only one. Retention and recall remain the major role of creative.
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time lapse effect makes this effective
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