The project required color for focus and contrast. The original art had the raw ingredients for an arresting ad but didn’t contain enough detail for drama. Interpretation was needed to project the logo and to build identity.
An image map was created from the pit garage doors and the logo was scanned, enhanced, and portions recreated to fit the perspective before being mapped.
Other enhancements included accentuating details like the pit road tire marks to add more drama and realism.
Multiple copies of the bike and rider were used to build layers of color, separating the bike from the background and allowing the background logo to show through in areas like the windscreen.
The result was a press photo enhanced to resemble a staged, purpose shot image that conveyed tension, style, and brand.
Body copy was designed to be read as tech detail callouts.
2000: Still Waiting
concept,
copy, imaging by john siebenthaler
for more on photo manipulation contact siebenthaler creative
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