creative products
behance online
advertising
copywriting
public relations
graphic design
web development
photo imaging
POP | POS
video | youtube
direct mail
creative solutions to fit your marketing needs
public relations is a proven technique for identifying and modifying public perception using principles first developed by professional rivals Edward Bernays and Ivy Lee in the early part of the 20th century.
Siebenthaler Creative uses those well established core principles as a foundation, then builds on them using contemporary digital resources to develop effective rich content material optimized for the designated audience.
Before the 20th century there were no processes for influencing opinion. The corporate culture that replaced the family farm quickly realized the advantages of perceptual manipulation.
Bernays’ approach included serving bacon alongside eggs for breakfast in one of the campaigns attributed to his media skills — a coup for his pork processing clients that is now ingrained in our culture.
managing your image is a fulltime job these days. The emergence of social media not only means more risk but increased opportunity for message control. Public relations can be engaged on a continuing basis using:
- brand strategies
- story concept and pitch
- press releases
- product communications
- media relations
- social media management
- engagement newsletters
- corporate communications
Today’s public relations product requires industry standard software for preparing optimized multi-purpose releases that share common links, looks, and resources.
Facebook, Twitter, YouTube, blogs and more need different strategies to go with a sense of what works. Social and digital strategies begin with a properly designed online newsrooms that uses html storage and retrieval, creative eBlasts, and optimized PDFs distributed in clean, easy-to-use packages for use across all channels.
When creating print and web-based material I use Adobe Creative Suite for the best results. Contents will vary depending on target public, but every audience receives an authoritive, rich content publication with an easy to use and easy to implement GUI.